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HISPANIC MARKETING CONSULTING SERVICE
Our HISPANIC MARKETING CONSULTING SERVICE
comprises sales and marketing strategies
tailored to the Hispanic culture
ARE YOU GETTING YOUR SHARE OF THE NEW SOUTH FLORIDA MARKET?
If you are a business owner in the South Florida area,
you may have already become aware by your marketing
research that two out of five persons in the market
are Hispanic, and that two out of three Hispanic
persons only speak Spanish at home.
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Statistics speak by themselves:
- 1,836,800 is the Hispanic market population in South Florida
- 43.1% of the South Florida Population is Hispanic
- 275,913 is the Hispanic market population in Broward
- 113% annual rate of population growth since 1980
- Amazingly, the Hispanic population of Broward by 2010, is expected to grow
by 241%; compared to 0.1% for non-hispanics.
- $57,472 is the average Hispanic household income for South Florida Hispanics
- 92% employment rate
- $32.9 Billion Dollars is the buying power of the South Florida Hispanic market
- Census shows Miami-Dade County has highest immigration rate of any metro area in the
U.S. 167 immigrants arrive each day! The only areas attracting a larger number of
immigrants, which are L.A., NYC and Chicago, have more than three times the
population of Florida's largest county
- 65% of South Florida Hispanics say they are more likely to purchase
brands that advertise in Spanish
* Source: U.S. Census and Strategy Corporation. "2004 U.S. Hispanic Market Report."
"The number of international immigrants is the largest there has been in
the present decade," according to Richard Ogburn, Principal Planner of the
South Florida Regional Planning Council.
The good news is that many of the newly arrived immigrants are young professionals
who have fled their politically and economically troubled countries in search
of a better standard of living. Their purchasing power is high. Hispanics play
an important role in economic growth. They can buy expensive cars and houses,
good products, and even give significant donations in the elections. Are you
getting your share?
Fortunately, you can count on our Hispanic Marketing Consulting Service to
help you target this huge market in a suitable way that produces
results!
Contact us for a FREE Hispanic marketing Consultation
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